We will become the business process outsourcing partner of choice by providing 360 value to our clients, employees and partners.
Employees
We are committed to hiring, recruiting, and developing the best agent and employee team in our industry. Our agents are not only 100% bilingual, but also have a broad and solid knowledge of the culture and needs of the American client. GGA’s compensation and people management practices reflect this commitment. We have become the EMPLOYER OF CHOICE in our area.
Clients
Our seasoned expertise in BPO solutions, in-house operational focus, top-notch agents and nearshore locations offer huge advantages to our U.S.-based customers. We are committed to a “boutique approach”: choice clients who consider us an extension of their own operations to scale for growth and enhance bottom line profitability.
Partners
We aim to enter into partnerships that provide true added value to both sides, and are based on mutual trust and respect. We believe in sharing in the good times and being there during the bad times that occur during the course of every partner relationship.
Nearshore Value
- We employ only fully bilingual agents (English/Spanish) that have experience in interacting with US customers and business.
- We work with each of our clients to develop highly effective training programs that ensure our teams are always prepared to deal with your business needs.
- Our centers are staffed by agents that are familiar with the social environment of customers they serve, many of them have been educated in the US therefore, literate with culture sensitivity, empathic communication and instinctive understanding of customer needs.
- We have a privileged geographical location, just across the border from San Diego, Ca. which facilitates our clients visits and cuts down travel and expenses costs, for supervision, training or overseeing operations.
- Easily stay in San Diego and travel daily and safely to our locations, which are border-adjacent and in the highly regarded Tijuana financial district.
- Our facilities are in Tijuana Mexico, with 2 different locations in Zona Río, the financial and bussines district of the city; just 5 minutes away from the US border.
Our Mission:
To strengthen customer-company relationships throughout proactive interpersonal communication solutions and technology efficiency, while nurturing growth and quality of life for our team members.
Our Vision:
Becoming the customer experience of choice for clients and team members within our industry, throughout profitable and innovative solutions fostering authentically-kind human interactions.
Our Values:
People First
Metric Based
Ownership
Adaptable & Forward Thinking
Spirit of Service
Fast Innovation
The GGA Philosophy
Why do we exist?
We are a service company. We exist to service our employees, our clients, their clients and our partners. We are #PeopleFirst. We help businesses to utilizing managed talent we source in the regions and countries we have presence in, allowing them to focus on continuing growing their client base. We exist for the “thank you” at the end of each interaction.
Who are we and how do we do it?
We are a group of talent-matching enthusiasts (yes, like talent-cupids!) and solutions-builders converting challenges into opportunities, then we’ll shape them into solutions. We do this by bringing the people, the technology and the processes together. Yes, boring… but effective. When in doubt, our six core values will guide you along the way.
Why does it matter?
Simple. We have been doing this long enough to know how much we impact people’s lives. We help solving millions of problems a month. You read it right, millions! Each challenge, or problem, our customers are facing shall always become our problem. We will find the solution together. YOU, reading this piece of electronic document, matter, and a lot.
How do we sound, look and feel?
Always ready to help. With enthusiasm -hey, we get it, it’s hard to staying motivated when most people reach out to you asking for help but all of us committed ourselves to solving larger problems one challenge and one interaction at a time-. Smiles required; formal attire optional, ready for action mandatory.
Valeria Rico
CEO
20+ years leading
outsourcing operations in Mexico.
Proven experience leading and scaling start-up operations in the US to $500MM+ in revenues.
Carlos Coronel
CFO
20+ years of contact center experience
25+ years finance and accounting experience, including public and private sectors Finance and Accounting executive expert in sustainable growth
Daniel Rangel
COO
15+ years Tijuana BPO experience.
Areas of expertise include Customer Service, Data Entry, QC, Insurance Underwriting and Claims Management.
Berenice Uribe
VP, Operations and BI
25+ years contact center experience.
Focus on scaling English-only outsourced and sales operations for U.S. businesses.
Areas of expertise include Sales and Customer service, Payment.
Processing and Credit/Collections Operations.
Milton Valenzuela
VP, Growth Support
20+ years Mexico BPO Experience.
Areas of expertise include Customer Service, General Operations, Customer Experience, Training and Development.
Socorro Maravilla
VP, People Support (HR)
30+ years in Human Resources in Mexico border areas.
Expertise in call center personnel management and organizational development of US led Mexican operations.
Led the HR function for organizations of 1,000+ employees.